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Coca-Cola Global
New Brand

As Global Brand Manager in Coca-Cola’s New Brand Innovation group, I immersed myself in local culture by spending time with young women in Japan, Argentina, France and US to learn about their habits, needs and desires.
Translated insights into new brand concepts, packaging, naming and product for test markets.
Surpassed action standards in all four test markets, and helped launch Dasani bottled water with Coca-Cola USA.