Came up with new brand concepts, packaging, naming and product for test markets following cultural immersion in four countries.
New Brand Innovation
Culminated in Dasani launch in USA.
Developed packaging for Coca-Cola licensees globally celebrating Coke’s rich history by using the iconic contour bottle and vintage graphics.
Levi Strauss & Co.Conducted consumer deep-dive to help Dockers team understand how strong brands connect with consumers emotionally.
Culminated in new
Dockers for Women branding.