MY STORY

pre
1987

NETHERLANDS

Grew up reading books and drawing pictures
in a small town near Amsterdam, where I lived
with my parents and two younger sibs...

1987

WASHINGTON DC


Graphic Designer 1990-1991

George Washington University
BA, Visual Communications 1991

1993

NETHERLANDS


Brand Manager Coca-Cola 1993-1997

Dutch Institute for Marketing
Bachelor of Marketing 1996

 

1997

ATLANTA


Global Brand Innovation/Creative Director 1997-2000

2003

SAN FRANCISCO


Branding Consultant 2003-2005

Academy of Art University
Children’s Book Illustration 2005


Brand Naming 2008


Author, Illustrator, Designer 2005-today


Storytelling class 2017

today

I now live in a small town near San Francisco with my Dutchman Peter and our son Max Pelle.
I still read. I still draw. I listen. I write. I tell stories.
And I bring those stories to life through story-driven design.