Came up with new brand concepts, packaging, naming and product for test markets following cultural immersion in four countries.
New Brand Innovation
Culminated in Dasani launch in USA.
I Use the POTTY
Interviewed parents and psychologist. Created potty book in empowering and humorous voice. PW praised its “fresh look and strong visual punch.”
Levi Strauss & Co.Conducted consumer deep-dive to help Dockers team understand how strong brands connect with consumers emotionally.
Culminated in new
Dockers for Women branding.